Schimenti Construction Builds GAP Flagship in Heart of Times Square

Ridgefield, Connecticut— GAP Inc. will celebrate its biggest-ever grand opening with their new flagship GAP and Old Navy stores in Manhattan’s Times Square. Built simultaneously by Schimenti Construction, the two stores occupy 70,000 sf of high-profile space formerly filled by the five story Toys R Us flagship store.

The GAP Times Square is located at 1530 Broadway at the intersection of Seventh Avenue and West Forty-Fourth Street, a spot visited by more than 50 million people each year. The grand opening date is October 27.

Key design elements include a structural steel and glass elevator in the two-level atrium, feature lighting including multi-colored programmable LEDs behind a blue polycarbonate curtain wall system, and a recessed linear LED fixture at the perimeter of each sales area. Also defining the sales areas are a newly designed wood millwork package featuring illuminated wall fixtures. The wood plank colored porcelain tile flooring brings both a natural look and high durability. GAP shoppers can relax while powering up at a “Chill & Charge” station. Behind the scenes, a rooftop package including cooling towers, fresh air units, and a self-contained boiler room keep the temperature comfortable for shoppers and workers.

Project managers Brian Tubman and Matthew Fiore along with project executive Jesse Bochichio oversaw the simultaneous interior fit-outs of the GAP and Old Navy Stores.

Challenges included managing security and safety around the foot traffic in Times Square, constructing and maintaining a 60-foot tall temporary scaffold system that wrapped around the entire façade, and the logistics of installing six escalators and three elevators.

“The extremely crowded location, filled with tourists and passersby, created unique challenges, especially collaborating with the Times Square Alliance for exterior work and deliveries,” explained project manager Tubman. “On most sites, for instance, you don’t have to coordinate with the security staffs of ABC’s Good Morning America and MTV’s TRL!”


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