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Hershey's Chocolate World - Times Square

701 7th Avenue
New York, NY

OWNER:

The Hershey Company

SQ FT:

7,800

SCHEDULE:

20 weeks

Located at 701 7th Avenue in the new 20 Times Square Building, the project replaces the old Hershey’s property at 1593 Broadway.

Along with the challenge of developing the ground floor of a building at one of the most high-profile locations in the world, Schimenti Construction expertly handled the customization required to help Hershey augment its signature brand elements.

The interior of the space incorporates faux wood beams, developed with a foam product with a wood-grain finish, to create the feel of an old Hershey’s manufacturing facility while maintaining a lower cost than wood. Schimenti also worked with Hershey-specific brand icons such as Kisses and Reese’s logo floor tiles, automated dioramas, and a custom-built camper to facilitate HERSHEY’S s’mores experience.

The 7,800 square foot space offers unique Hersey’s experiences such as HERSHEY'S Sweet Personalization, the Amazing Candy Machine, and HERSHEY'S KITCHENS Bakery.