Located in SOHO, in a historic cast-iron building, Schimenti Construction gutted and rebuilt in twelve weeks Under Armour’s New York City flagship store.
At 12,000 square feet, the striking and sophisticated retail space, is the retailer’s largest store and represents the New York City debut of its Premium Brand House format.
The store features a 30’ by 16’ video wall with more than two million LEDs; as well as a living green wall measuring 15' by 30' and consists of thousands of individual green plants. Each of the fitting rooms is modeled after a famous sports court or stadium. The store also houses Under Armour’s first Rowhouse Basement shop, a VIP area where staff provide private consultation to athletes and celebrity clientele in an intimate setting.