Located in the heart of the city’s Soho neighborhood, Nike Soho is a five-story, multi-sport category, 55,000-square-foot retail experience that is designed to deliver the best of Nike’s personalized services, from exclusive trial spaces to product customization.
Nike describes the store as a “personal sport experience” with amenities for athletes of all levels with each floor dedicated to a particular sport.
The Nike+ Running Trial Zone (first and third floors) allows for testing on treadmills while the Nike+ Basketball Trial Zone (fifth floor) has 23-foot ceilings and adjustable hoops for shooting and drills. The third floor’s Nike+ Soccer Trial Zone features a 400-square-foot boot trial area with a synthetic turf for testing cleats.
Each experience is guided by in-store certified trial athletes.