- Schimenti gutted and rebuilt this historic cast-iron building in twelve weeks. At 12,000 square feet, the striking and sophisticated retail space, is Under Armour’s largest store and represents the New York City debut of its Premium Brand House format. The store features a 30’ by 16’ video wall with more than two million LEDs; as well as a living green wall measuring 15′ by 30′ and consists of thousands of individual green plants. Each of the fitting rooms is modeled after a famous sports court or stadium. The store also houses Under Armour’s first Rowhouse Basement shop, a VIP area where staff provide private consultation to athletes and celebrity clientele in an intimate setting.
