- Nike by Williamsburg is the athletic giant’s latest door to open in the Big Apple, and the 12th Nike Live store concept in the nation. The store is digitally enabled, offering a revolutionary, data-driven experience for shoppers, with merchandise curated specifically to the tastes of local customers. Nike by Williamsburg provides convenience-led services, including online purchases, in-store pick-up, and digital returns. This Nike Live store is the first to break barriers, featuring genderless mannequins and a gender-neutral apparel section with extended sizing. Located at 81 N. 6th St., the store spans two floors and contains 6,000 SF of retail space. Nike by Williamsburg achieved LEED Certification.