- Occupying almost 63,000 square feet on four floors, the structure boasts several eye-catching features. Among them is a 61-foot by 45-foot terrazzo tile wall that runs from the ceiling of the cellar level to the ceiling of the third floor. The first floor atrium features a 26-foot by 16-foot LCD viewing screen, while the second floor atrium is highlighted by a stunning 21-foot-tall Rain of Light chandelier. A custom illuminated façade wraps around the exterior on 33rd and 34th Streets and Sixth Avenue.
Herald Square, 1239 Broadway, New York, NY
63,000
Square Feet
30 Week
Timeline
2008
Our Valued Client Since 2008
Project Tour | H&M, Herald Square, 1239 Broadway, New York, NY
Herald Square, 1239 Broadway, New York, NY
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“This was a big project for H&M. Their biggest in fact; 6,000 square feet larger than their second largest store on Fifth Avenue. For this Full Concept location, Schimenti helped H&M make a powerful statement. A custom illuminated façade wrapping the exterior announces the arrival of this megastore in Herald Square.”
- – H&M Project Executive
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