• Occupying almost 63,000 square feet on four floors, the structure boasts several eye-catching features. Among them is a 61-foot by 45-foot terrazzo tile wall that runs from the ceiling of the cellar level to the ceiling of the third floor. The first floor atrium features a 26-foot by 16-foot LCD viewing screen, while the second floor atrium is highlighted by a stunning 21-foot-tall Rain of Light chandelier. A custom illuminated façade wraps around the exterior on 33rd and 34th Streets and Sixth Avenue.

Herald Square, 1239 Broadway, New York, NY

Square Feet

30 Week

Our Valued Client Since 2008

Project Tour | H&M, Herald Square, 1239 Broadway, New York, NY

Herald Square, 1239 Broadway, New York, NY

  • “This was a big project for H&M. Their biggest in fact; 6,000 square feet larger than their second largest store on Fifth Avenue. For this Full Concept location, Schimenti helped H&M make a powerful statement. A custom illuminated façade wrapping the exterior announces the arrival of this megastore in Herald Square.”
  • – H&M Project Executive

In The News

H&M’s ‘Biggest Store Ever’ Feels Like A Full-Fledged Department Store

It has a 35-foot modern glass facade with LCD screen, an approximately 30-foot high atrium on the second level. There are 40 fitting rooms, four floors, 34 registers, two entrances and two elevators.

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