• McDonald’s modernizes their customer experience at their new Times Square restaurant. The 11,200 square-foot flagship location offers three floors of seating – including an expanded second floor which extends out 12 feet over the street and an added mezzanine above. The Schimenti team installed three dumbwaiters, 18 self-ordering kiosks and a 50-foot high curtain wall – an entirely glass-paneled wall allowing an expansive view of the street below and the entirety of Times Square. The new space highlights the red and yellow colors the brand is known for in an updated way, using feature elements like a yellow staircase and red light fixtures. The space signifies a new chapter for the global brand.

McDonald’s, Times Square, NY

Square Feet

38 Week

Project Value

Project Tour | McDonald’s, Times Square

McDonalds, Times Square, NY

  • “With this restaurant renovation, our food is positioned in the center of the cultural hotbed that is New York City – in a beautifully designed space that can be replicated across the U.S. It’s the ultimate product placement and the effect is sure to be felt across the country.”
  • – McDonald’s US President, Chris Kempczinski

In The News

McDonald’s: A New Year’s Eve Destination

Located on Broadway at the northeast corner of West 45th Street, sources said the new Mickey D’s was designed with a 50-foot glass facade — partly to keep customers toasty warm on Dec. 31 while they take in the ball-dropping ceremony.
New York Post

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