• Hershey’s new locale is three times larger than the old property. It provided the challenge of developing the ground floor of a building at one of the most high-profile locations in the world.
  • Schimenti expertly handled the customization required to help Hershey augment its signature brand elements. The interior of the space incorporates faux wood beams, developed with a foam product with a wood-grain finish, to create the feel of an old Hershey’s manufacturing facility while maintaining a lower cost than wood. Schimenti worked with Hershey-specific brand icons such as Kisses and Reese’s logo floor tiles, automated dioramas, and a custom-built camper to facilitate Hershey’s s’mores experience. The 7,800 square foot space offers unique Hersey’s experiences such as Hershey’s Sweet Personalization, the Amazing Candy Machine, and Hershey’s Kitchens Bakery.

701 7th Avenue, New York NY

Square Feet

20 Week

Our Valued Client Since 2016

Project Tour | Hershey’s NYC Flagship

701 7th Avenue, New York NY

  • “I believe Hershey’s selected Schimenti to partner with them on this project specifically for our ability to work in challenging environments, especially in Times Square. We have a reputation for being able to handle the larger flagship locations. It was a great match to bring our expertise to their product.”
  • – Hershey’s Project Manager

In The News

Take a Look Inside Hershey’s Epic New Times Square Store

“It’s filled with treats, AR experiences and Instagram-worthy moments.”

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