Established in 2002, UNDEFEATED is an original sneaker and apparel brand known for its top-quality products and exclusive collaborations with big names like A Bathing Ape, Adidas, Nike, and Vans. UNDEFEATED recently partnered with Schimenti to bring their first East Coast store to life, marking a notable step. This endeavor marks their largest store in North America, and it’s especially significant because co-founders James Bond and Eddie Cruz have their roots on the East Coast in Philadelphia and The Bronx, respectively.

The store design starts with dark-colored, Venetian-plastered walls to create a sleek, understated background, highlighting the products and original artwork in the store. Other finishes and materials include unique Richlite panels, stainless steel shelves and hang bars, custom millwork, and stone-finished floors. A glass wall at the back of the store features the iconic Undefeated logo, drawing visitors into the store.

In addition to its highly curated product offering, the store design features art from artists Alex Lujan, Clement Poplineau, and Haley Gonzalez as part of its immersive experience, combining music, art, and street culture in a way that is quintessentially UNDEFEATED.

UNDEFEATED operates in 23 retail chapter stores across the globe, including Las Vegas, San Francisco, Phoenix, and New York in the United States in addition to Shanghai, Beijing, Tokyo, Osaka, and Hong Kong in Asia.

Lounge Area

Square Feet

22 Weeks

East Coast Flagship

Project Tour | UNDEFEATED, 75 Kenmare St, New York, NY

Retail Floor

  • “UNDEFEATED has always led the industry as one of the most well-designed and well-curated sportswear retailers, so we were honored to work closely with the team to bring the brand to life in New York City. The smooth collaboration between the client and vendors resulted in the delivery of a one-of-a-kind store that blends sports and military elements with a modern touch.”
  • – Carlos Reyes-Paniagua, Schimenti Project Manager

In The News

Opens First East
Coast Store in NYC

“UNDEFEATED worked closely with Schimenti Construction to extend the store’s sleekness to even the most minimal design details.”

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