• Schimenti gutted and rebuilt this historic cast-iron building in twelve weeks. At 12,000 square feet, the striking and sophisticated retail space, is Under Armour’s largest store and represents the New York City debut of its Premium Brand House format. The store features a 30’ by 16’ video wall with more than two million LEDs; as well as a living green wall measuring 15′ by 30′ and consists of thousands of individual green plants. Each of the fitting rooms is modeled after a famous sports court or stadium. The store also houses Under Armour’s first Rowhouse Basement shop, a VIP area where staff provide private consultation to athletes and celebrity clientele in an intimate setting.

583 Broadway, New York, NY

Square Feet

12 Week

Our Valued Client Since 2014

Project Tour | Under Armour, 583 Broadway, New York, NY

583 Broadway, New York, NY

  • “In just twelve weeks, we turned this historic cast-iron building into a destination for Under Armour. It’s a remarkable blend of new and old, traditional and modern, respecting their new contemporary design while navigating some of the challenges these classic buildings present.”
  • – Under Armour Project Manager

In The News

Under Armour’s Brand House Opens in NYC – And We’re Geeking Out Over It

If you live in NYC or you happen to be here for a visit, you should mark the Under Armour SoHo Brand House as your new destination to get tricked out in totally awesome Big Apple gear.
Self Magazine

More Projects Like This



Gap + Old Navy

Back to Featured Projects