- Hershey’s new locale is three times larger than the old property. It provided the challenge of developing the ground floor of a building at one of the most high-profile locations in the world.
- Schimenti expertly handled the customization required to help Hershey augment its signature brand elements. The interior of the space incorporates faux wood beams, developed with a foam product with a wood-grain finish, to create the feel of an old Hershey’s manufacturing facility while maintaining a lower cost than wood. Schimenti worked with Hershey-specific brand icons such as Kisses and Reese’s logo floor tiles, automated dioramas, and a custom-built camper to facilitate Hershey’s s’mores experience. The 7,800 square foot space offers unique Hersey’s experiences such as Hershey’s Sweet Personalization, the Amazing Candy Machine, and Hershey’s Kitchens Bakery.
