New York Real Estate Journal: Schimenti Construction completes new location for UNDEFEATED

Carlos Reyes-Paniagua

By September 26, 2023Portfolio

UNDEFEATED, known as one of the most recognized global sportswear brands and well-curated retail boutiques, is excited to announce the opening of its first-ever East Coast store at 75 Kenmare Street in New York City. This is the first East Coast location for this Los Angeles-based brand and largest store footprint to date in the United States.

The highly anticipated addition to the UNDEFEATED family promises to be an elevated representation of the brand, while staying true to the UNDEFEATED DNA drawing inspiration from sport, art, and music. This new store is especially significant as co-founders James Bond and Eddie Cruz have roots on the East Coast, James being from Philadelphia and Eddie from The Bronx.


It’s been a goal of ours since day one to open a New York City location and we’re excited after 21 years to be opening our doors here in the city. We appreciate
everyone along the way who have been a part of the UNDEFEATED family and are looking forward to continuing to build our brand and community on the east coast.
– James Bond, UNDEFEATED, Co-Founder & Co-Owner

In addition to its highly curated product offering, the store design features works from artists Alex Lujan, Clement Poplineau, and Haley Gonzalez as part of its immersive experience, combining music, art, and street culture in a way that is quintessentially UNDEFEATED.

UNDEFEATED worked closely with Schimenti Construction to bring this cutting-edge retail space to life. The store design starts with dark-colored, Venetian-plastered walls to create a sleek, understated background, highlighting the products and original artwork in the store. Other finishes and materials include unique Richlite panels, stainless steel shelves and hang bars, custom millwork, and stone-finished floors. A glass wall at the back of the store features the iconic Undefeated logo, drawing visitors into the store.


UNDEFEATED has always led the industry as one of the most well-designed and well-curated sportswear retailers, so we were honored to work closely with the team to bring the brand to life in New York City. The smooth collaboration between the client and vendors resulted in the delivery of a one-of-a-kind store that blends sports and military elements with a modern touch.
– Carlos Reyes-Paniagua, Schimenti, Project Manager


UNDEFEATED now operates in 23 retail chapter stores across the globe, including Las Vegas, San Francisco, Phoenix and New York in the United States in addition to Shanghai, Beijing, Tokyo, Osaka and Hong Kong in Asia.

UNDEFEATED New York specific launches for the weekend will include the UNDEFEATED x Converse Weapon “NYC”, UNDEFEATED x New Era Yankees collection, UNDEFEATED x Union NYC collection and a run of special New York City t-shirts including one designed by long-time friend of the brand and artist Brent Rollins.

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